The sight of a girl-gang marching down the high street may not be much of an unusual sight in London. In fact, you just need to head down to the West End to catch such fair-haired marvels in full force complete with swinging shopping bags, matching Ugg boots and the must-have crystal-covered accessories.
However the six suited, booted and postiched Hitchcock Blondes strutting down Leytonstone High Road on Saturday may have caused more than the usual step-aside-dodge-the-handbag movement then the good people of London are used to.
Far from making their way to the nearest chip shop, the blondes acted as hostesses to the first film screening of Hitchcock’s East End, the year long season of special events. Launched by Create London, the Barbican, The Nomad Cinema and Waltham Forest Council, the season celebrates the life of Leytonstone treasure, Alfred Hitchcock.
In matching grey suits and identical up-dos, the cackle of Kim Novaks made their way to historical hotspots around Leytonstone including Hitchcock’s birthplace (now a garage-cum-chicken shop) and Leytonstone station, which inspired a young Hitchcock to memorise the entire train line system by the age of eight. Or so they say.
The blondes inspired community interaction as maps were handed out for the Hitchcock inspired self-guided tour, stories were spouted and eyebrows were raised in true Novak style (with the help of a good eyebrow pencil) as the good people of Leytonstone made their way down to St Margarets Church for the screening of Vertigo (1958).
Creative researcher Sebastian Harding from Create London said: “It went as well as we could have imagined with half the audience made up of local residents with many on the day sales.”
Amazingly, Waltham Forest is one of only two boroughs that does not have a cinema and Hitchcock’s East End celebrates the plan to open a new cinema in 2014.
There’s a lot to be said about Hitchcock and his use of blondes as his leading ladies. According to old Hitch himself, “they make the best victims” and evoke less suspicion than the brunette. However, I overheard a man telling one of the platinum girls that she looked like a judge.
It would seem that not all gentlemen prefer blondes after all.
For more information about the Hitchcock’s East End see the Create London page.